Toronto, Canada
New York City’s WRXP 101.9 FM Now Able To Receive New Music Digitally for Broadcast Via DMDS
YANGAROO Inc.,
(TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, has registered the 2,000th radio station in the United States to use the company’s Digital Media Distribution System (DMDS). Emmis Broadcasting’s TripleA station WRXP 101.9 FM in New York City can now receive broadcast-quality music digitally and securely from artists and record labels via DMDS.
YANGAROO’s DMDS is a web-based delivery system that replaces the physical distribution of promotional music. Major record labels, independent aggregators, independent labels and artists using DMDS can send broadcast-quality music and promotional materials digitally and securely to radio stations throughout North America. Music sent using DMDS is protected from piracy by means of biometrics, encryption, and watermarking.
In 2007, YANGAROO’s DMDS made 1.3 million deliveries in the U.S., primarily to radio stations representing over 35 U.S. broadcast chains. Major label artists hit songs delivered to U.S. radio in the past 60 days have included Disturbed (Warner Brothers), Miley Cyrus (Hollywood), The Offspring (Columbia), Alanis Morrissette (Reprise), Scarlett Johansson (Atco/Rhino), David Cook, American Idol (RCA), Neil Diamond (Columbia), Mudcrutch (Reprise), American Idol RECAPs (Capitol), Jesse McCartney (Hollywood), and Frank Sinatra (Reprise). DMDS registration at BDS and MediaBase monitored stations continues to grow with major formats such as Active Rock, Alternative, and Modern Rock over 90% penetration.
“I chose DMDS to receive CD-quality tracks because it's fast and convenient,” said Bryan Schock, Music Director/Afternoon Drive Air Talent, WRXP/New York. “Now where did I leave that ‘My Morning Jacket’ CD?”
“DMDS will save WRXP’s staff valuable time while helping the station protect the environment, eliminating the need to sort, open, and review promotional CDs shipped to the station by record labels,” said John Heaven, President & CEO of YANGAROO. “Digital delivery will also provide streamlined digital ingestion of both music and metadata into the station’s radio automation systems.”
About WRXP 101.9:
Emmis Communications’ New York City radio station 101.9 WRXP, The New York Rock Experience, represents a new Adult Rock station in the New York tri-state market which merges New Music, Classic Rock, Alternative & Local Rock into a new adult blend called “The New York Rock Experience.” 101.9 WRXP features a variety of rock from artists like Franz Ferdinand, Bruce Springsteen, Nirvana, Coldplay, U2, Pearl Jam, Dave Matthews, The Police, Beck, Radiohead, The Who, Oasis, Arcade Fire, Social Distortion, and REM, a playlist not determined by era, but rather by the acoustic quality of each song as determined directly by on-air personalities and staff.
About YANGAROO:
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.
YANGAROO's DMDS has made over five million deliveries of over 11,000 songs from more than 500 record labels to destinations which include radio stations representing over 35 US broadcast chains. The number of deliveries made by US record labels via YANGAROO’s DMDS increased by 266% in 2007, to 1.3 million.
DMDS is the only system that can digitally deliver music across the U.S., Canada and the UK. YANGAROO has offices in Toronto, New York, Los Angeles, and London, UK. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.