Rogers Media Adopts Musicrypt For Radio Delivery Musicrypt's DMDS Established As System Of Choice

Toronto, Canada

Rogers Media Broadcasting has confirmed its exclusive adoption of Musicrypt's Digital Media Distribution System (DMDS) by which its entire chain of radio stations will receive new releases from record companies securely over the Internet.

"With various methods springing up that allow record companies to send us new music electronically," said Sandy Sanderson, Executive Vice President, Radio Programming, "It only makes sense to go with one system across Rogers Radio. DMDS has received rave operational reviews from those who have been using it and now that our Information Technology Department has given us the green light we are on board exclusively. DMDS allows our stations to receive music, and communicate clearly about music within their own operations. Both Programming and Production departments at Rogers are using the system".

The Rogers Group of Companies is Canada's premier provider of communications, entertainment and information through 43 Canadian radio stations, Rogers Cable television (which provides basic cable to 2.3 million Canadian households) and Rogers AT&T Wireless (which serves some 3.8 million customers.) Rogers also operates the largest domestically-owned chain of video stores in Canada, The Shopping Channel, Sportsnet, multicultural and specialty TV channels and over 80 consumer magazines and trade publications.

Musicrypt's DMDS is already installed at most of the stations in Canada's largest broadcast chains, such as Corus, Standard, CHUM and NewCap, including 95% of all BDS (Broadcast Data Systems) reporting stations.

"The trade response to DMDS has been fantastic," said Musicrypt Vice President, Sales and Marketing, Peter Diemer. "Early supporters like Rogers have already realized the benefits of secure digital movement of files both internally and externally. Our software works very well within the realm of the recording studio to the record company to any desired external destination. In addition to receiving music files," he continued, broadcasters are already using DMDS for internal filing, playlist creation and notification within their own operations. These collaborations in Canada will drive our initiatives in the United States, Europe and the rest of the world."

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