Peter Diemer, brings over 25 years of experience in marketing, sales, and business development in the music, entertainment, technology and loyalty industry to the Yangaroo Advisory Board.
Diemer is a Managing Partner of Kraft Media Group, an Agency that was created by two entertainment and technology veterans. Their understanding and strategic application of expertise in these areas, combined with a CRM foundation, allows them to approach many unique challenges by working closely with their partners and clients.
As the Executive Vice President of Strategy & Development for Hip Digital Media, a global leader in on-line media distribution, he oversaw and steered the strategic direction, client development and relationships for the company. Hip Digital’s suite of services includes full music stores for on-line promotions, loyalty initiatives, e-commerce, creative services, on-pack incentives and gaming.
Previously, Diemer was Vice President of Marketing and Sales for Yangaroo,, and has also held senior level executive positions for Capitol-EMI, MCA/Universal Records and EMI Music Canada, where he was instrumental in managing all artist and media relations, radio and television promotional efforts, and governmental affairs.
Diemer has a degree in Television, Stage and Radio Arts, from S.A.I.T. (Southern Alberta Institute of Technology) in Calgary, Alberta. He’s been actively involved with various music organizations, including The Juno Awards, where he chaired the Marketing Committee in 1997 & 2002. He is also a past Board Member of the Norwesters Track and Field Club and is the President of the Callaghan Valley Sport and Cultural Society, the organizing group of the Whistler Spirit Run.